ABOUT PAROX

PAROX was created from a story of resilience, restriction, and ultimately—reinvention.

The name PAROX comes from a term linked to epilepsy, a condition that shaped much of my early life. I was diagnosed when I was seven years old, and from that moment until I turned sixteen, I experienced more than 200 seizures a day. Every. Single. Day.

Epilepsy didn’t just affect my health—it took away the simple things most kids get to enjoy. I couldn’t play football with my friends, go swimming, try boxing, or take part in the everyday adventures that make up a childhood. Life became a cycle of limits and caution.

But even in the middle of all that, one passion stayed alive: fashion.

I’ve always loved clothing—the confidence it gives, the statement it makes, and the way it allows you to express who you are without saying a word. I wanted to create something one day, something that reflected strength, identity, and style. Something that felt premium, but didn’t come with an impossible price tag.

That vision became PAROX.

PAROX is luxury smartwear designed with purpose. It represents overcoming what’s meant to hold you back. It stands for pushing past limits, rewriting your story, and wearing your resilience with pride.

Every piece we create carries that message—strength in style, confidence in simplicity, and luxury made accessible.

PAROX isn’t just a brand.

It’s proof that your challenges don’t define you—you define you.